How Two Companies Utilize Social Media

Social media is rapidly growing and every day more and more people are using them, for all sorts of reasons. A lot of people use them recreationally to keep up with their peers and loved ones from all over the world. Then there's the business world, where companies use social media to promote their products and keeps consumers informed and excited about them! I did a little research on two companies and in this blog I'll tell you what I found.

The first company I researched is Urban Outfitters. For those who have never heard of this company, they are a clothing store catering to the urban community, hence its name. I happened to be already following them on Twitter, so I already seen sort of how they used social media for their company. They use it primarily for promotional purposes, definitely. They are always posting promotional offers, along with pictures of people modeling their clothing. Also, they show sneak peeks of upcoming lines of clothing they are releasing for the different season collections. Their audience is most likely teenagers, all the way up to people in their mid to late 20s.

The second company I looked into was Hot 97, which is a hip-hop radio station based in New York. They are constantly keeping their consumers up-to-date with hot, new hip-hop music and fun facts & info about celebs. They are one of the most popular hip-hop radio stations in the nation. They have live interviews almost daily with current artists in the industry, and they are recorded and posted online for all those to see who missed it. They also have some celebs do in-studio performances, and even call some of its listeners. They post pictures with celebrities and also promotes their newest music right on twitter! And sometimes, they even expose the new industry gossip and get the artist in personally and interview them on it for the inside scoop! Their audience is definite
ly all the fun loving hip-hoppers out there!

Social Media is brilliant for businesses and companies in our times! Such an efficient way to reach people, and promote your products. You are able to reach a whole audience of people out there that traditional marketing just doesn't anymore. The world is moving forward, and so should you! More and more people are using social media as their primary news source, with good strategy and consistency, you're golden!